The possibilities are endless when you build your community using the Disciple Media community platform.Ĭreating a community using Disciple Media means that community is yours for as long as you want it. Offer certain products exclusively to your community fan base, hold product raffles, or sell tickets to product launch events. Leverage the power of in-app purchases, affiliate programs and advertising. At the same time, most netizens are pretty sophisticated folks who understand the need for a community to support itself.ĭisciple provides many ways to monetise your community without having to engage in the hard sell, including premium content, membership subscription levels, sponsorship arrangements and more. Monetising a community should never be done in a heavy-handed way that turns people off. Disciple Media’s community app builder enables you to do just that.Īt Disciple “total control” means just the right kind and amount of control community leaders need to ensure their community can flourish. In addition, if you are building a brand community you need to make sure the discussion stays within the margins of the brand, does not bring the brand into disrepute, and yet at the same time allows people to have their say. The important thing is that you have some way to influence the direction that culture takes in order to prevent things from devolving into a sea of irrelevancies that alienate loyal members. Fortunately, Disciple Media’s community app builder provides you with as much or little control as you want or need.Īs your community attracts ever more members, a culture will begin to assert itself – that’s just the nature of human interactions. Yet at the same time if your community is to grow and prosper, you need to have some way to effectively moderate user generated content. So, you don’t want to repeat their mistakes.
One reason so many people are ditching Twitter, Facebook and other social media platforms is because of their recent tendency to impose their will on the user experience. If the brand community is to thrive in 2021, however, it will require a community app. They enjoy a sense of exclusivity, while you gain a greater understanding of what is driving their interest than you could ever get from website analytics or Facebook comments. But recently they have begun to give ground to the power of the brand community.Ī brand community allows you to create a more direct bond with community members. The above are all tried and true methods for bolstering brand engagement. As the saying goes “If you are giving something away, they will come.” But giving stuff away costs money.
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People love free stuff which makes giveaways a great method for building awareness. Giving Stuff Away – This marketing tactic is as old as the hills. But email use among younger people has been declining for a decade. Newsletters and Email Marketing – Email marketing remains an effective way to drive, not only traffic, but more importantly, conversions.
But your ability to shape them to your needs is limited.
– Leveraging traditional social media players such as extra-internet giants Facebook, Twitter, Instagram, YouTube, TikTok, and WeChat is still one of the tent poles of any viable 21st-century business model. Until now your options for creating brand awareness and increasing engagement in the digital realm were monopolized by the “Big Three”:įacebook etc. With a similar functionality that you can find on social media platforms, it provides more flexibility and control. It’s a social space where you can bring together your people, content and brand.
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